We don’t like what first comes to mind when you hear the word “Vizma” in greek, aka its metaphorical as “someone who steals another person’s rightful position due to having connections” (or, to put it bluntly, a settled a**hole).
We wanted the actual meaning of “plug” to come through; a beer that “connects” straight to your taste buds. Because it was crafted with the hopes of plugging in the IPA hype, while vibing with our warm mediterranean climate and your thirst for both.
Hype is cool but vibe is cooler and here are some reasons to back that up:
Vibe | Hype |
|---|---|
Radiates a distinct emotional aura that others can detect intuitively. | Often makes little sense upon analysis, instead takes refuge in audacity. |
A wavelength. A pleasing ambience. Deeply feeling the music and have insight to it. On a beat, on a record, or a tune. To chill, be at peace, & let life do its thing. Sometimes it involves swaying of body and head, or bobbing and ferocious nodding. Others can be on this wavelength or not. | A noise. A cross between excitement, and anger. SubjectA: while listening to the next hyped tune, starts jumping around punching people happily and screaming. SubjectB: “Queen! Calm down your getting extremely excited, ecstatic, stoked, treed, pumped, jazzed, amped, revved, wired, psyched.” |
An emotional sense of another human being. To like, relate or agree with someone’s ideas, philosophies or behavior | Because “psyched” is too hard to spell SubjectA: Dude, are you excited? SubjectB: Hell yeah, I’m hyped! SubjectA: Why not say “psyched”? SubjectB: Fuck that. by mattrchambers September 6, 2014 |
A fireplace | A firework. Flashy but fleeting |
Your vibe attracts your tribe | Your hype attracts shit |
A delicate architect of lasting, deeper connections in meaningful ways, with what really matters. A psychological embrace. A safe space where we can share our vulnerable selves and our mistakes. | A filthy architect of algorithmically inflated expectations. A neon distraction. A valuing style over substance with a breakneck pace. |
An energy that flows. Not stressing at all just embracing the relaxation of the air and chill surroundings. | The best energy shot ever created, with a berry flavor that goes down smooth. Also good when mixed with vodka, Jack Daniels or shouty videos, abnormal proclivity for exclamation marks, tendency for aggressive behavior towards non-infected people, progressive decline in cognitive function, ultimately leading to incoherence. Sufferers might need to get a grip. |
An atmosphere, a pulse. “When in the vibe, I exist in my full three-dimentionality, neither floating, nor sinking” | A hypertension that seeks instant fame. Or when smth gets an amazing amount of credit that doesn’t deserve. Popularity makes it look extremely attractive. You want to be involved with its hyped-up name but you end discovering it didn’t worth your time. |
In some cases, extreme vibing will substitute vision with delicious colours and replace motor cells with ecstatic feelings. | We fall for it and mainly consume stuff. |
